designed in California
designed in California
At its essence, Son of León represents the wandering spirit of Los Angeles. From the sun kissed surf of the Pacific, to the bodegas of Hollywood, starlit nights under the Joshua Tree’s of the high desert, you will find yourself welcomed into the diversity and joy of Southern California. Angelenos are dreamers and creatives; we envision a lifestyle that has us feeling mindful about every passing moment and won’t accept anything less than enjoying life in the now. Son of León is a reflection of just that – our collections inspire a life of exploration and embracing our fellow humans for whatever journey they are on, regardless of shape or shade. This is what inspires us.
meet the desiger
Designer & Founder, Eric Garcia, launched his career quickly after winning FIDM’s Advanced Design Program which showcased his collection in front of top-tier contemporary Los Angeles brands such as Guess, BCBG, For Love and Lemons, and Halston. Online retailer Revolve quickly made the first move and offered Garcia to work in-house where he would go on to spend 5 years creating pieces worn by the likes of Winnie Harlow, Jasmine Tookes, Chanel Iman, Kristin Cavallari, Teyana Taylor, Camila Coehlo and Rocky Barnes to name a few. He later moved on to creating collections for Steele by Amanda Steele, Eggie by Jenn I’m, and Lani the Label by Amanda Stanton.
It was this experience that would lead into Garcia following a new passion project- his own lifestyle brand Son of León. “I had a vision of designing well researched and high-quality garments, and to create accessible,inclusive designs that allow everyone to have a bit of the dream and promise of Los Angeles. I wanted to reflect the community that we live in, and provide a space that represents who we really are.”
“As the son of León, my dad, I want to dedicate my collections to the generations of hard working Latinx people who came here to create a better opportunity for themselves and their families.”
our values
DESIGNED IN LOS ANGELES
Designer and Co-Founder, Eric Garcia, designs each and every piece from sketch to reality. “With a little inspiration from life, I sketch out a vision which is then scrutinized from top to bottom to make sure it’s truly a unique piece,” says Garcia. “I’m a part of every step of the process. That’show I ensure the end product is original and authentic to the brand and the marketplace.”
REPRESENTATION MATTERS
As a LatinX owned and operated business, we understand the need to represent LGBTQIA+ voices of our community. We believe in equality, inclusion, social justice and that all you need to be beautiful, is to be yourself. Son of León are committed to ensure all people get a seat at our table.
BODY POSITIVE
In our eyes, every single person on this planet is a model.We are all beautiful in our shape and shade. To honor that, our “models” had to have one qualification – be comfortable with who you are. Carrying sizes from XS to XXL, we wanted to make sure we represented as many body sizes as possible. We all deserve to be represented and wear beautiful clothing. We plan to expand into more sizing options in upcoming collections.
ECO FRIENDLY
From the very first step of production to final delivery of our products, we wanted to make sure our carbon footprint is minimized as much as possible. From sourcing eco-friendly factories that are conscious about waste, to designing with responsibly sourced fabrics such as EcoVero, to using completely upcycled and compostable packaging, we will continue to make strides towards a greener future.
QUALITY CONTROL
Every aspect of our design process runs through vigorous testing which carefully examines all of our fabrics, construction, and fits. Just like your ever changing life, our pieces are constructed to last with you wherever you go. All of our fabrics are hand-selected, pre-washed, and tested for discoloration to ensure the look and feel are sustained. Additionally, We test the stitching and fit multiple times during the fitting process for durability and overall aesthetic.
our design process
We start our process with industry standard market research to understand the most current trends for the upcoming seasons. Following this our designers work to develop custom sketches, line guides and specs on each design. Our team will carefully design all prints, and go through a rigorous strike off process to confirm original prints for all our garments. We go through multiple rounds of prototyping for each garment and fit them on a variety of non-traditional size models to ensure we get the best possible fit for all sizes. We then work hand in glove with our pattern makers, and manufacturing partners to get a quality assured final product delivered to you. Finally we work hard to provide an excellent cost point within the market, as we believe no one should pay over $100 for any one of our garments. We hope you enjoy wearing our products as much as we enjoyed making them!
